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WHAT WE ARE

We are a visionary full-service global marketing agency based in LA on a mission to bring captivating Japanese pop culture, especially anime and manga, to the world.

Armed with a profound understanding of the latest trends and a connection to fan communities, we have mastered the art of building global fandom through innovative and immersive marketing strategies.

Ignite Your Fandom.

Rise to Stardom.

WHAT WE DO
STRENGTH

STRATEGIC AND CREATIVE FAN MARKETING

We are a professional group with expertise, achievements, and passion in the anime and manga industry. By deeply understanding the psychology of fans and utilizing strategic and creative marketing that maximizes the appeal of each work, we create enthusiastic communities and build global fandom.

ENG-JPN BILINGUAL & BICULTURAL TEAM

Our bilingual and bicultural team possesses a global perspective with a deep understanding of American and Japanese markets. We achieve seamless communication across lingual and cultural barriers, effectively supporting market entry and marketing activities between the global and Japanese markets.

FLEXIBLE ONE-STOP SOLUTION

Our team of experts across PR, Social Media, Advertising, and Content Creation work together to provide a one-stop service from strategy planning to project execution. We achieve effective global marketing with flexibility and consistency while improving cost and operational efficiency.

ANIME MARKETING FOR VARIOUS INDUSTRIES

The growing anime market is full of new possibilities, and we work with companies across various industries to tap into them by creating innovative marketing strategies. Through unique approaches such as experiential collaborations and leveraging licenses of anime works, we support capturing the hearts of new customers and increasing brand value.

SERVICES

MARKETING MANAGEMENT

Based on thorough research, we unlock the secrets to captivating your target audience and craft promotional strategies that maximize the appeal of the work. We oversee the entire promotional campaign, including budget and schedule management, and direction of creative productions. We forge strong partnerships with key stakeholders, from production committees to studios, working hand in hand to pave the way for your success.

  • Marketing Research
  • Marketing Strategy Planning
  • Creative Planning
  • Marketing Execution
  • Brand Management

etc.

PR

We create powerful, all-encompassing PR campaigns across all media channels, from online platforms to television, radio, newspapers, and magazines. Drawing on our extensive experience and strong media relationships, we deliver strategic, effective publicity services that amplify your message and boost your brand.

  • Media Strategy & Relations
  • Press Release Support
  • Communications Support
  • Media Training
  • Event Press Support
  • Media Monitoring
  • Reporting

etc.

SOCIAL MEDIA MARKETING

From developing strategic operational plans for official social media accounts, and creating content that builds an organic fan community, to reaching new audiences with influencer marketing, we cover all aspects of social media marketing. Our team utilizes our extensive experience in the industry and unique know-how to capture the hearts of your audience, build and amplify new fandom, and strongly support the success of the works.

  • Social Media Strategy Planning
  • Official Social Media Account Management
  • Official Community Management
  • Social Content Creation
  • Social Advertising Planning
  • Influencer Marketing

etc.

ADVERTISING

We conduct strategic media planning, both online and offline, and conceptualize and produce creative promotional campaigns that unleash the full potential of your works and services. With a deep understanding of target audience insights, we implement innovative advertising and promotional measures that leave a lasting impact.

  • Advertising Strategy Planning
  • Media Planning
  • Digital Advertising Operations
  • Collaboration Promotion Planning
  • Promotional Merchandise Planning and Production

etc.

EVENTS

We provide complete support for your work's presence at pop culture fan conventions, from planning and executing captivating booths and stage events to impactful PR activities and interviews. We foster a powerful sense of unity and belonging among your fanbase, strengthening their emotional attachment and trust in your brand by giving each guest an experience to remember.

  • Corporate Booth Planning and Production Support
  • Stage Event Planning and Operation Support
  • PR Support
  • Visitor Engagement Planning and Production

etc.

CREATIVE

We provide graphic design services that deeply understand the audience's preferences and cultural background, maximizing the appeal of the content across regions. Our team can provide a variety of creative development services, such as key visuals that encapsulate the world view of the work, emotionally stirring promotional videos, immersive websites, and social media content that deepens the bond with fans.

  • Key Visual Production
  • Website Production
  • Graphic Design Production
  • Promotional Video Production
  • Social Content Production

etc.

MAL33MyAnimeList × 33

Through a partnership with "My Anime List," the world's largest anime and manga community & database, we have launched "MAL33," a data-driven strategic marketing service that combines MAL's big data and fan community with 33's marketing solutions. MAL33 effectively engages anime and manga fans worldwide, taking your brand to new heights in the global market.

mal33
ANIME / MANGA
GLOBAL MARKETING SUPPORT SERVICE
MAL33
OUR CLIENTS

FOR GLOBAL

FOR JAPAN

* In alphabetical order

OUR WORKS

FOR GLOBAL

GODZILLA

GODZILLA

CATEGORY

SOCIAL / CREATIVE

DATE

TM & © TOHO CO., LTD.
Kaiju No. 8

Kaiju No. 8

CATEGORY

SOCIAL / CREATIVE

DATE

2024.4 OA

© JAKDF 3rd Division © Naoya Matsumoto / SHUEISHA
BLUE LOCK

BLUE LOCK

CATEGORY

PR / SOCIAL / AD / CREATIVE

DATE

2024.10 OA

© Muneyuki Kaneshito, Yusake Nomura, KODANSHA / BLUE LOCK Production Committee.
DANDADAN

DANDADAN

CATEGORY

PR / SOCIAL / CREATIVE

DATE

2024.10 OA

© 龍幸伸 / 集英社・ダンダダン製作委員会
KINNIKUMAN

KINNIKUMAN

CATEGORY

PR / AD / CREATIVE / EVENT

DATE

2024.7 OA

© ゆでたまご / 集英社・キン肉マン製作委員会
Unnamed Memory

Unnamed Memory

CATEGORY

PR / SOCIAL / AD / CREATIVE

DATE

2024.4 OA

© 2022 古宮九時 / KADOKAWA / Project Unnamed Memory
I Was Reincarnated as the 7th Prince so I Can Take My Time Perfecting My Magical Ability

I Was Reincarnated as the 7th Prince so I Can Take My Time Perfecting My Magical Ability

CATEGORY

PR / SOCIAL / AD / CREATIVE

DATE

2024.4 OA

© Kenkyo na Circle, KODANSHA / "I Was Reincarnated as the 7th Prince so I Can Take My Time Perfecting My Magical Ability" Production Committee.
ANIME JAPAN 2024

ANIME JAPAN 2024

CATEGORY

SOCIAL / CREATIVE

DATE

2024.3

© AnimeJapan 2024 All Rights Reserved.
AND MORE

FOR JAPAN

TV

Anime "THE IDOLM@STER SHINYCOLORS"
Anime "Solo Leveling"
Anime "Mashle"
Anime "Freilen: Beyond Journey's End"
Anime "Bleach: The Thousand-Year Blood War - Ketsubetsu-tan"
Anime "Rurouni Kenshin"
Anime "Chainsaw Man"
Anime "Bleach: The Thousand-Year Blood War"

MOVIE

Movie "Look Back"
Movie "Bocchi the Rock!Re:/Re:Re:"
Movie "SPY×FAMILY CODE: White"
Movie "Black Clover: Sword of the Wizard King"
Movie "PSYCHO-PASS PROVIDENCE"
Movie "BLUE GIANT"
Movie "Kaguya-sama: Love Is War"
Movie "Laid-Back Camp"
AND MORE
COMPANY

CORPORATE IDENTITY

MISSION

Our mission is to deliver the works that creators have poured their hearts and souls into creating
and bring unparalleled excitement and life-changing inspiration to as many individuals as possible, enriching their unique life journeys with the power of exceptional entertainment.

VISION

We aim to become the most trusted marketing agency in the global entertainment industry. Our vision is to become a trusted and essential partner in the entertainment industry, building strong relationships with clients and captivating audiences worldwide through our unwavering commitment to excellence and innovation.

VALUES

RESPECT

We lead with empathy, always considering the perspectives of others and acting with their best interests at heart. We treat every stakeholder, from clients to audiences, with the utmost respect and sincerity, fostering meaningful connections built on trust and understanding.

EXCELLENCE

We are driven by an unwavering commitment to excellence, consistently pushing ourselves to outperform and innovate. We embrace challenges as opportunities for growth, continuously evolving and setting new standards in our pursuit of greatness.

PASSION

Passion fuels our every action, inspiring us to approach our work with enthusiasm and joy. We deeply believe in the transformative power of entertainment and relentlessly pursue its boundless possibilities, creating experiences that resonate with people on a profound level.

These core values form the foundation of who we are and guide us in everything we do. With these principles embedded in our hearts, we will continue to deliver exceptional marketing that exceeds the expectations of our clients, creators, audiences, and everyone we touch, leaving a lasting impact on the world of entertainment.

Company name
33 USA inc.
Established
1st April 2023
Board members
Co-Founder & CEO Shintaro Tanaka
Co-Founder & COO Koji Kubota
Location
750 N San Vicente Blvd., Ste 800 West
Los Angeles, CA 90069
TEL: 213-290-2349
Group Company
[Located in Tokyo]
33 Inc. LINK
Bancho Kojimachi Building 5F, 6-6-2 Kojimachi,
Chiyoda-ku, Tokyo
TEL: +81-3-6555-3315