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WHAT WE ARE

We aim to be the best marketing agency specializing in the anime industry in the US.

Our expertise and experience in this specific field makes us very unique,

and allows us to offer you a strategic and creative one-stop marketing solution.

Our mission is to maximize the attraction and potential of the anime productions

the creators from around the world have poured their hearts and souls into.

With the power of marketing, we truly believe that we can deliver these productions

to more and more people, and rather than just a repeat of one-off promotions,

our ultimate goal is to make anime into an even more popular culture beloved by many more people.

We aim to be the best marketing agency specializing in the anime industry in the US.

Our expertise and experience in this specific field makes us very unique, and allows us to offer you a strategic and creative one-stop marketing solution.

Our mission is to maximize the attraction and potential of the anime productions the creators from around the world have poured their hearts and souls into.

With the power of marketing, we truly believe that we can deliver these productions to more and more people, and rather than just a repeat of one-off promotions, our ultimate goal is to make anime into an even more popular culture beloved by many more people.

STRENGTH

1

Expertise in the Anime Field

Our parent company, 33 Inc. is a Japan's leading Anime marketing company with a wealth of experience working with large titles such as "Chainsaw Man", "Black Clover" and "Bleach", since 2021.

Expertise in Anime marketing
acquired through 33 Inc.
Our staffs with extensive knowledge
of the American market

The perfect combination of the above allows us to provide the best possible marketing solution for the anime production.

We can also cover specialized services such as:
  • Full service simultaneous promotions between Japan and US
  • Managing sensitive approval processes between rights-holders

2

ONE-STOP SOLUTION

We offer a one-stop solution covering all possible marketing channels (social media, PR, advertising) in order to deliver the anime production to the audience. Based on our unique strategy and creativity, we will tactically utilize both conventional methods and the latest digital marketing approach.

WHAT WE DO

BRAND DEV.

Brand development is an absolute key factor in order to successfully deliver productions. We can design and implement a brand development strategy that will attract the right target audience. 

  • Marketing Strategy Planning
  • Creative Planning
  • Promotion Planning
  • Brand Management
  • Market Research

SOCIAL

From building a custom social media management plan to actual content delivery, we will cover everything around social media for maximum exposure and generating viewer's motivation for the production.

  • Account Management
  • Content Strategy & Creation
  • Community Management
  • Social Advertising
  • Influencer Strategy (Celebrity, Macro, Micro + Nano)

PR

We can help you with thorough PR coverage of the production through online, TV, radio, newspaper, magazine, and other media.

  • PR Campaign Strategy
  • Publicist
  • Media Relations
  • Interview Scheduling
  • Detailed Coverage Report

ADVERTISING

While we can definitely help with conventional advertising campaigns and media buying for both online/offline, we will also plan and execute highly creative promotion campaigns unique to each production.

  • Media Planning + Buying
  • SEM
  • Paid Social
  • Collaborative Marketing Camapign
  • ANIME Convention Exhibit Support

CREATIVE

We support all kinds of creative designs and artwork around marketing of the production, including key art illustration, official website design/creation, and promotional video creation.

  • Design + Layout
  • Illustration
  • WEB / Digital Design
  • Video
  • Photography
  • Copywriting

MAL33

33 inc, a global marketing agency specializing in the entertainment industry, and My Anime List, the world's largest Japanese anime and manga community and database (with 18 million monthly users and 270 million monthly page views) have launched "MAL33," a global marketing service for the anime and manga industry that combines the strengths of the two companies.

<Special Plan>
Upcoming Anime Promotions

MyAnimeList's "Plan To Watch" feature is an important indicator of popularity among anime fans and industry professionals alike for upcoming anime. Promotions will be planned to increase overseas awareness of a new anime title, and encourage interested anime fans to bookmark it with "Add to List".


mal33
ANIME / MANGA
GLOBAL MARKETING SUPPORT SERVICE
MAL33
WORKS

USA
COMING SOON

JAPAN

TV SERIES

Bleach:
The Thousand-Year Blood War Ketsubetsu-tan
THE IDOLM@STER MILLION LIVE!
Freilen: Beyond Journey's End
Chainsaw Man
Kaiju No.8
Rurouni Kenshin
Bleach:
The Thousand-Year Blood War
My Hero Academia

THEATRICAL

PSYCHO-PASS
Black Clover
Blue Giant
Kaguya-sama: Love Is War
Teasing Master Takagi-San
Toku Touken Ranbu:
Hanamaru -Setsugetsuka-
Sword Art Online Progressive:
Aria of a Starless Night
Laid-Back Camp
COMPANY
Company name
33 USA inc.
Established
1st April 2023
Board member
CO-FOUNDER & CEO: SHINTARO TANAKA
CO-FOUNDER & COO: KOJI KUBOTA
Location
750 N San Vicente Blvd., Ste 800 West, Los Angeles, CA 90069