Announcement of CI/VI Rebrand | 33 Inc.

33 Inc. and 33 USA Inc. (hereafter collectively referred to as “33 GROUP”) have rebrand our Corporate Identity (CI) and Visual Identity (VI) in order to revisit the “heart”—the thoughts and feelings of people—at the center of our brand, and to convey our corporate message with greater clarity. Below, we would like to share the background of this rebrand and the inspirations behind our new CI and VI.

▼Background of the Rebrand
With technology such as AI evolving at a rapid pace, our ways of working and communicating have become more convenient than ever. However, precisely because the digital world continues to advance, we believe that “the heart” people carry—creators’ passionate enthusiasm, clients’ unwavering trust, and employees’ tireless efforts—holds irreplaceable value.
It is with this conviction and a strong determination to deliver new entertainment experiences worldwide while cherishing the heartfelt wishes and dreams residing in that “heart” that 33 GROUP has undertaken this CI/VI rebrand.

▼About the New CI

From Heart to Hearts
– Connecting Our United Passion to People Worldwide –

We bring together the dedicated passion of creators, the unwavering trust of our clients, and the tireless efforts of our employees into a single heart, delivering it to people around the world. Through entertainment experiences filled with excitement and inspiration, we expand the circle of empathy and connection across the globe. This heart at our core is the very symbol of the values and aspirations that define 33.

⚫︎PURPOSE
Deliver excitement and inspiration that enrich people’s lives.

⚫︎MISSION
Through heartfelt marketing, we connect creators’ passion with audience expectations, pioneering new possibilities in entertainment experiences.

⚫︎VALUES
– Empathy
　Respect for creators’ vision
　Understanding audiences’ needs
　Earning clients’ trust
– Curiosity
　Exploring new horizons in entertainment
　Anticipating future trends
　 Always eager to learn
– Creativity
　 Breaking away from conventional thinking
　 Generating fresh experiences
　 Innovating unique approaches
– Integrity
　 Holding deep respect for every work
　 Keeping every promise
　 Communicating with honesty and transparency
– Passion
　Deep love for entertainment
　The drive to see things through
　Constant aspiration to improve

Guided by these values, we will continue to work with clients, creators, and everyone who loves entertainment to create even greater moments of inspiration.

▼About the New VI
Our new logo mark combines two hearts to represent “33.”
– First heart
　 Symbolizes all the sentiments that support us—the passion of creators, the trust of clients, and the efforts of our employees.
– Second heart
　 Reflects our wish to bring inspiration and excitement to people worldwide, enriching their lives in the process.

By uniting these two hearts and allowing their aspirations to resonate with one another, we will forge new value for our company. Additionally, we purposely kept the logo in a monochrome color scheme to accentuate the brilliance of the works and services we handle. This choice also clarifies our stance as a marketing-focused “behind-the-scenes” supporter of entertainment around the globe.

With this CI/VI rebrand and under the core message of “From Heart to Hearts”, we reaffirm our commitment to sincerely embracing the passion of creators and the intentions of our clients, while pursuing further development and possibilities in the entertainment industry. Our entire team stands united in our determination to ensure that every project we undertake brings forth new excitement and helps enrich the hearts of people everywhere.

We look forward to your continued support of 33 GROUP.