What We Do

OUR EDGE border

Brand Marketing with Empathy:
Connecting Fans & Brands

With our empathy-driven approach, we develop a one-of-a-kind brand strategy rooted in authenticity, a comprehensive creative strategy that resonates with fans, and insight-driven marketing strategy that informs optimized tactics. Our brand strategy highlights the core concepts and values that define your brand, establishing a truly unique identity. We then apply creative strategy across visuals, video, copy, and storytelling to ensure a cohesive, engaging message. Our marketing strategy involves in-depth analysis of the market and audience insights, enabling us to pinpoint the most effective communication channels and promotional tactics. When these three strategies—brand, creative, and marketing—come together, they inspire profound resonance, transforming your brand into one that fosters a devoted, enthusiastic fandom.

Brand Marketing with Empathy: Connecting Fans & Brands

Global Marketing Expertise:
Connecting Fans Across Borders

Our offices in Tokyo and Los Angeles are home to marketing communication experts who possess extensive experience in the global entertainment industry. By closely analyzing the nuances of each market and its audiences, we orchestrate seamless promotions that transcend linguistic and cultural barriers. Beyond simple bilingual support, we deliver marketing communications rooted in authentic local culture and fan psychology, strengthening your brand’s global value every step of the way.

Global Marketing Expertise: Connecting Fans Across Borders

Integrated Marketing Communications:
A 360° Brand Experience

Our integrated marketing communication unifies a wide range of tactics, including PR, social media, advertising, and events, to maximize your brand’s impact. By leveraging each channel’s strengths in tandem with strategic creative and data analysis, we craft messages that align with your brand and appeal to your audience. We aim to drive immediate results while simultaneously enhancing your brand’s equity over the long run, ensuring sustainable business growth.

Integrated Marketing Communications: A 360° Brand Experience

Services border

Brand Production

We work closely with all stakeholders—producers, production committees, publishers, and studios—to develop comprehensive brand marketing initiatives that fully realize each product’s appeal and worldview. From strategy and concept development through production and marketing communication, we provide an end-to-end solution that expands fandom and elevates brand value.

  • Marketing Research
  • Strategic Planning
  • Integrated Marketing Communication
  • Creative Direction
  • Brand Management
  • etc.

PR / Media Relations

We leverage every type of media channel—digital, TV, radio, magazines, newspapers—to strategically promote your product’s appeal and narrative. Backed by a robust media network and industry knowledge, our activities include press release distribution, feature article placement, interview coordination, and event support. This multidimensional publicity approach boosts brand recognition and strengthens corporate image.

  • Media Promotion
  • Press Release Distribution
  • Feature/Interview Placements
  • Media Event Coordination
  • Media Monitoring & Reporting
  • etc.

Social Media
Marketing

We cover every facet of social media marketing—from developing strategic operational plans for official social accounts to creating compelling content and orchestrating influencer-driven PR campaigns. Drawing on our extensive experience and proprietary expertise, we captivate audiences, build and expand new fandoms, and powerfully support product success.

  • Social Media Strategy & Planning
  • Social Advertising Management
  • Social Media Account & Community Management
  • Influencer Marketing
  • Social Content Creation
    (Images / Short Videos / Others)
  • etc.

Supported Platforms

  • X
  • Instagram
  • TikTok
  • Youtube
  • Bluesky
  • Discord
  • Reddit

Languages

  • Japanese
  • English
  • Spanish

Advertising

We plan and produce integrated advertising campaigns that magnify a product’s appeal. By utilizing a range of digital and print media channels, we deliver compelling messages to your target audience. From media planning to interactive and immersive advertising production, we optimize every step of your ad activities to drive substantial brand recognition.

  • Advertising Media Planning
  • Immersive Ad Planning & Priduction
  • Digital Advertising Management
  • Brand Collaboration Planning & Production
  • etc.

Advertising Channels

  • Digital Media: Social Media / YouTube / Search Ads / etc…
  • Traditional Media: TV / Radio / Magazines / Newspapers / etc…
  • Special Media: OOH/ Events / etc…

Event

From planning and production to on-site management and post-event follow-up, we offer comprehensive support for events of all kinds. Whether it’s a Japanese domestic launch event or screening, a large-scale U.S. fan convention, or booth design and production, we provide optimal solutions for each stage to deliver events that enthrall and delight participants.

  • U.S. Convention Events
    • ・ Booth Planning & Production
    • ・ Panel/Stage Event Planning & Production
    • ・ Guest Casting
    • ・ PR Support
    • ・ Attendee Engagement Planning & Production
  • New Product Launch Events
  • Screenings / Advance Previews
  • etc.

Creative

We provide a full range of creative solutions—from key visual design, social content production, and video creation to website development and copywriting—to showcase your product’s appeal to the fullest. Through visuals and messaging that resonate with your target audience, we enhance brand value and maximize promotional impact.

  • Key Visual Production
  • Advertising Design
  • Website Development
  • Social Media Content Creation
    (Graphics / Videos / Photos)
  • etc.
Careers Contact